T-shirts? Trousers? Hats? Oh my! With so many different types of clothing available, a business start-up or even a corporation considering its next marketing campaign could find it difficult deciding on what promotional and personalised clothing would be best suited to represent their business.
If bluza rick and morty in the mood for something different – or perhaps your organization offers something just a little different itself – then consider the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as:
Higher education – Hoodies are very popular with students of colleges and universities, branded with their institute’s colours and logo. A university society or business selling to students may choose to consider a personalised hoodie for his or her own purposes, either because of their team/staff to wear or to sell to their customers.
Exercise – Some people like to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply insufficient. Gyms and personal trainers might prosper in providing branded hoodies to their clients, to allow them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies within their merchandising efforts. Therefore, it would make sense for a company in the music industry to obtain in on the act. Perhaps a musical instrument retailer or a record store should think about selling their own promotional hoodies?
Since they have become popular only a few short years ago, hoodies have represented defiance, non-conformity and generally a method to stick out from the crowd and from the norm. While they could not suit all business and ventures, a personalised hoodie may be the perfect choice for a small business that itself offers something that is clearly a little bit different.
Unfortunately, however, it must be noted that in a few countries and cultures, the hoodie is frowned upon and connected with negative connotations. The hoodie provides anonymity of the individual, and therefore someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this thought, it should be remembered that personalised hoodies are only appropriate using situations and circumstances and could not be at all appropriate when worn in certain places. Then again, feel free to use this to your advantage: a hoodie may be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.